How to Help My Skin Retain Its Elasticity & Suppleness

Sun, weather, bad habits and, of course, ageing

Think of your skin like an elastic band. I know, I know, stick with us. When you pull one out of the packet, and it’s tight. Then, after some use, that resistance loosens. This is what happens as our skin ages. We lose that elasticity. Even the best anti-ageing cream can’t prevent this, but it sure can help it.

Want the best anti-ageing cream? Choose your product wisely, then support it with a healthy lifestyle and diet. This means no smoking, limiting your alcohol and time in the sun. The best anti-ageing cream will protect you against the effects of pollution and the loss of subcutaneous support (the fatty tissue between your muscle and skin).

The loss of elastic tissue (elastin) causes that loose hang

Cool, but why does it sag in the first place? Our fat, collagen, and elastin break down – all the supportive connective tissue that gives us that plump, youthful glow.

The first thing to add to your sag-reducing line of defence is a moisturiser. Google ‘the best anti-ageing cream’, and you’re probably going to overwhelm yourself. So many websites are saying so many different things. Let’s keep it simple and talk about the ingredients to look out for.

The best anti-ageing cream will have vitamin A and C, retinoids (to increase collagen production) and antioxidants that fight free rals. Not only will the best anti-ageing cream have antioxidants fighting negative external influences, it’ll also block an enzyme called elastase that breaks down that precious elastinstin. Every lotion that claims to be the best anti-ageing cream will hydrate well to prevent oxidative stress.

You are what you eat

We love this saying, and it couldn’t be more accurate. As well as looking for those ingredients while researching the best anti-ageing cream, add essential nutrients to your diet. Foods like salmon, dark green vegetables, almonds and green tea have self-repairing properties. Overindulging in sugars does the opposite.

Forget fillers – go the natural way with the best anti-ageing cream

How can we claim that we’re the best anti-ageing cream? Scientists and dermatologists have verified it. With breakthrough discoveries that harness the best of science and nature, we proudly stand by the title: best anti-ageing cream.

You’ve got to try it to realise it’s the best anti-ageing cream. Here’s what you can expect: Patented, exclusive molecules, paeonia albiflora root extract for that elusive plump, sodium hyaluronate for volume, aloe barbadensis leaf water for hydration, peptide blend to support collagen production and all those delicious vitamins.

Age IQ, day and night: the best anti-ageing creams x 2.

‘Defy’ gravity and stop that sag with the best anti-ageing cream on your bathroom shelf.

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